Anuj Puri Launches ANAROCK Property Consultants Residential Brokerage, Fund & Investment Platform



Anuj Puri Launches ANAROCK Property Consultants Residential Brokerage, Fund & Investment Platform

Fund will invest INR 300 crore in, Residential projects, targets USD 500 mn by 2020

Mumbai, 26 June 2017Anuj Puri, former Chairman & Country Head of international property consultancy JLL India, today announced the launch of ANAROCK Property Consultants Pvt. Ltd., essentially rebranding JLL’s erstwhile residential brokerage business which he acquired earlier this year.

Simultaneously, Puri announced the Firm’s real estate investment and fund platform, which will invest INR 300 crore in Residential real estate projects.

“We have chosen the brand ANAROCK with the motto ‘Values Over Value’ to reflect a business model and philosophy founded on the bedrock of Trust and Reliability,” says Anuj Puri, Chairman – ANAROCK Property Consultants Pvt. Ltd. “ANAROCK is the Group Brand, which will house multiple real estate services verticals. We will provide our regular residential advisory services which charges zero brokerage from our customers. Additionally, the Firm will operate a revolutionary business model of bulk-purchasing residential apartment inventory through a proprietary investment fundANAROCK will also provide debt, equity and mezzanine funding to residential developers. And this is just the beginning.” 

Ashwinder Raj Singh, who continues as CEO – ANAROCK Property Consultants Pvt. Ltd. is currently enhancing the Firm’s team of residential brokers to a Pan India headcount of 700 by the end of 2017.

ANAROCK’s radical and disruptive residential brokerage model fully enables supply, demand, and discovery through a digital platform, with transactions facilitated offline via highly-trained real estate experts. “Our unique, multi-pronged approach will significantly differentiate ANAROCK from all other players within the Indian residential property market,” says Puri. “We are fully substantiating the Firm’s motto ‘Values Over Value’.”

ANAROCK’s Investment and Fund platform, which is targeting a capitalization of USD 500 million by 2020, currently houses two funds. ROF-I, with its recent investments, stands fully deployed at INR 161 crore and has already demonstrated successful exits.

ROF-II, for which INR 300 crore was raised in 2016, will invest into meaningful residential assets from an existing pipeline and its deployment will commence as soon as it completes the last leg of regulatory requirements.

The Fund’s key focus areas will be underwriting and asset management since in the current market dynamics and with the introduction of RERA and implementation of GST, delta returns and successful exits can only be achieved through constant monitoring and robust in-house asset management.

“We will redefine the way residential real estate transaction business is done in India,“ says Puri. “This company’s brand is forged to withstand the test of time. ANAROCK is the merging of two words. As outlined by British mathematician Charles Howard Hinton, ANA is the fourth spatial dimension and symbolizes the Firm’s four core values of Ethics, Integrity, Transparency and Trust. ROCK is the globally understood symbol of Solidity and Stability.”

With Anuj Puri’s proven background and experience in strategizing real estate companies’ success and growth in India, ANAROCK Property Consultants Pvt. Ltd. has set its sights on multi-dimensional growth as India’s premier digitally-enabled and customer-focused residential brokerage and services platform. Real estate history is being rewritten – yet again.


32 Replies to “Anuj Puri Launches ANAROCK Property Consultants Residential Brokerage, Fund & Investment Platform”

  1. congrats man
    A small rather first step of an indian ceo in realty space buying out his erstwhile MNC Employers Indian Business is actually a GAINT LEAP OF FAITH for all realtors in India
    Hats of to you

  2. Great Dear
    Wish you an Team Great achievement ‘s
    I am mainly in High End Residential Properties in South -Lytuens Delhi
    Do keep in the loop
    Ex Hotelier — Ex Oberoi Ex Latit Hotel
    Sr Lobby Manager

  3. Best wishes. We foresaw this when we worked for Adi Godrej, Godrej Properties. But you have given shape to all this . Regards. V.Srinivasan FCA

  4. Hi Anuj,

    Great move and well connected with your experience. Are you intending to go and invest in social housing or social value-driven projects, with the main focus on volumes than margin to drive returns?

    Keen to engage as something I am doing but as of now in the UK.

    Best Wishes, Karan

    1. Thank you, Karan. We are looking at all categories of ready-to-move inventory by credible, RERA-compliant developers in India.

  5. Congrats great going hope to see you achieve new heights which I’m sure you will reach within a short time

  6. This platform could bridge the gap between property aggregators and brokerage services. Many congratulations and All the best Mr. Puri.

  7. Fantastic Business Model, looks like somebody will become an indirect giant of Indian Real Estate 🙂

    Sir, you have been a motivation for me since the day you bought JLLR, looking forward to hear more from you.

    Shizzan Nawab

  8. Great news Mr. Puri.
    Congratulations to you and the team.
    I wish all the success to you with ANAROCK…

    Roshan Alva

  9. U made JLL rock and now its time for ANAROCK to rock…

    Congratulations sir!
    Never met u but always followed U!
    Would wish to work one day under your supervision!!
    All the best!!

    -Romil Saxena
    AGM- Supernova and Luxury segment

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