Anuj Puri, Chairman – ANAROCK Property Consultants
When we reflect on India’s 71 year-long independence in context with real estate, one thought overshadows all others – affordable housing. No nation can call itself truly self-sufficient until there is a roof over every head.
We can talk about increased transparency and efficiency, but this has true relevance only if it is not just the industry that benefits but also the common man.
Embodying this very basic but profound premise, the Modi Government’s election manifesto of providing Housing for all by 2022 definitely rang all the right bells.
Obviously, it boils down to unleashing a massive number of affordable homes, and the Government has certainly gone the extra mile to make that happen. Unfortunately, what we have seen so far is more marketing hype than genuinely affordable housing.
Many developers have climbed on the ‘affordable housing’ bandwagon, but actually the term ‘affordable’ is in most cases just being misused to ostensibly show alignment to the ‘Housing for All’ mission.
Of course, builders have been generously applying terms like ‘affordable’ and ‘luxurious’