To market properties across India to Kenya’s populous & thriving ‘44th tribe’ targeting investments in their homeland
Nairobi, 10 March 2019: India’s leading real estate agency ANAROCK has partnered with Satguru Group for an event to promote investment into Indian real estate by Kenya-based NRIs. This feature-rich event will be held on Sunday, 10th February 2019 in Nairobi.
During the event captioned as ‘Karmbhoomi Se Janambhoomi’, ANAROCK and Satguru Group will showcase attending NRIs with some of the best investment opportunities in India real estate.
The spread of options will encompass all housing formats from apartments and villas to townhouses in both the affordable and premium segments.
Shajai Jacob, CEO – GCC, ANAROCK Property Consultants says, “While there is a constant discussion revolving around NRIs from the Gulf, US, UK and Europe, Kenya-based Indians do not seem to appear on anyone’s radar. This is surprising, given that Kenya-based Indians – though only about 1% of the country’s population, are actually heavily involved in Kenya’s economy. In fact, Indians in Kenya contribute substantially in most of the sectors driving Kenya’s economy and operate countless small and large business enterprises in all of Kenya’s major geographies. Given their strong connections with their country of origin, Kenya’s NRI community is a largely untapped market for Indian real estate.”
“Like all other non-resident Indians, Kenya’s Indian expatriate community has no limitation on investing in Indian real estate. We will be servicing all inquiries and transactions generated during this event through Satguru’s local Kenya based office as well as our Dubai based office, which is digitally connected via ANAROCK’s bespoke technology,” says Jacob. “This technology ensures that all Indian property requirements originating from anywhere in the world are instantly registered digitally, matched with fully-vetted property options, and clients are provided will immediate and complete offline information, transaction assistance and deal closure. ANAROCK has negotiated the most competitive rates with the partnering developers specifically for this event, keeping in mind the target clientele.”
Anil Chandirani, Managing Director – Satguru Group says, “At this event, ANAROCK will provide NRIs with a current update on and insights into the Indian real estate market and the most profitable investment opportunities. In the past, there have been some outreaches to Kenya-based Indian investors, but these were largely limited to general exhibitions and roadshows. This is the first time that a major Indian business group is partnering with a leading Indian real estate consultancy like ANAROCK, which is rapidly expanding internationally. ANAROCK will present the attending NRIs with a curated list of investment-grade real estate projects in India.”
Kenya’s business linkages with India are primarily in the exchange of trade and technology, and India-based Kenyans traditionally target India for their investments – particularly the larger Indian cities. In fact, Kenyan’s of Indian descent are today recognised as Kenya’s ‘44th tribe’.
The event will give Kenyan Indians a wide spread of residential property options priced between INR 50 lakhs to INR 2 Crore across all major micro markets in Ahmedabad, Bangalore, Chennai, Delhi NCR, Gurgaon, Noida, Hyderabad, Kolkata, Mumbai and Pune.
Developers whose projects will be showcased during the event include:
- North India – Bestech Group, SS Group, Tata Housing, BPTP Ltd, Saya Group and Eldeco Developers
- South India – DLF, Phoenix Group, Assetz Group, Tata Housing, Ajmera Realty, Prestige Group and Puravankara in
- West India – Piramal Realty, Shapoorji Pallonji, Tata Housing, SD Corp, Sunteck Realty, Mahindra Lifespaces, Pharande Developers, Kohinoor Group and Capricorn Group
- East India – Tata Housing, Ideal Group and Salarpuria Sattva
Image By afromusing – Flickr: Nairobi Skyline, CC BY 2.0