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New Launches Rebound 79% of Pre-COVID-19, 29,520 Units Sold in Q3 2020

  • Top 7 cities saw housing sales of 29,520 units in Q3 2020 as against 45,200 units in the pre-COVID-19 quarter of Q1 2020
  • MMR, Bengaluru, NCR & Pune altogether accounted for 84% sales in July-Sept quarter; MMR saw maximum sales of 9,200 units, followed by Bengaluru with 5,400 units, NCR with 5,200 units & Pune with 4,850 units
  • New launches stood at 32,530 units in 3rd quarter against 41,220 units in Q1 2020; Hyderabad, Kolkata & NCR saw their new supply increase by 45%, 24% & 10% respectively during the period
  • Affordable & midsegments (priced up to INR 80 Lakh) comprise 72% share of total new supply in the July-Sept period (approx. 23,290 units)
  • In comparison to the preceding quarter (Q2 2020), both new launches & housing sales see a massive jump in Q3 2020; merely 1,390 units were launched & 12,730 units sold in Q2 2020
  • Unsold inventory declines 1% – from 6.44 lakh units as on Q1 2020 end to 6.36 lakh units as of Q3 2020 end; was 6.56 lakh units back in Q3 2019 – a reduction of 3% in a year

Mumbai, 30th September 2020: Despite the spiraling COVID-19 pressures across the country, the Indian housing sector made a decisive comeback in Q3 2020 with sales and new launches rebounding to 65% and 79% of the pre-COVID-19 levels (Q1 2020) respectively.

The top 7 cities witnessed housing sales of approx. 29,520 units in Q3 2020 as against 45,200 units in the pre-COVID-19 quarter of Q1 2020. Sales were significantly higher than the preceding quarter when the coronavirus pandemic had brought sales down to just 12,730 units.

MMRBengaluruNCR and Pune altogether accounted for 84% sales in the July-Sept quarter. MMR saw maximum sales of 9,200 units, followed by Bengaluru with 5,400 units, NCR with 5,200 units, and Pune with 4,850 units.

In terms of new launches, the top 7 cities witnessed supply of approx. 32,530 units in Q3 2020 as against 41,220 units in Q1 2020 – reaching over 79% of the pre-COVID-19 quarter levels. Cities like Hyderabad, Kolkata and NCR saw new supply increase during the quarter as against the first quarter of 2020. Most new launches in the quarter happened virtually.

Interestingly, Hyderabad, Kolkata and NCR saw their new supply increase by 45%, 24% and 10% respectively during the period. The affordable and mid segments (priced up to INR 80 Lakh) comprised over 72% share (approx. 23,290 units) of the total new supply between July-Sept.

Unsold inventory in the top cities shrunk by approx. 3% on a yearly basis – from 6.56 lakh units back in Q3 2019 to 6.36 lakh units in Q3 2020. It reduced by 1% between Q1 2020 and Q3 2020.

Thus, despite the inexorable rise of COVID-19 cases, periodic local lockdowns across states and the traditionally inauspicious ‘shradh’ period, residential sales and new launches saw reasonable momentum in Q3 2020. On a q-o-q basis, the jump has been massive for both new launches and sales; the Apr-Jun quarter was more of an outlier with most activity at a standstill.

Currently, reduced stamp duty charges in Maharashtra coupled with developers’ incentives and rock-bottom home loan interest rates are a major attraction for homebuyers. This indicates that the upcoming festive season quarter (Oct-Dec) may see housing sales recover to almost the pre-COVID-19 levels.

Q3 2020 New Launch Overview:

The top 7 cities recorded new launches of approx. 32,530 units in Q3 2020 as opposed to 41,220 units in the pre-COVID-19 quarter of Q1 2020 – reaching nearly 79% of the pre-COVID-19 quarter. However, there is a massive jump over the previous quarter of Q2 2020 that saw merely 1,390 units being launched.

Key cities contributing to Q3 2020 new unit launches included MMR, NCR, Bengaluru, and Hyderabad, altogether accounting for 78% addition.

  • MMR saw approx. 7,890 units launched in Q3 2020 as against 10,490 units in Q1 2020 – reaching nearly 75% of the pre-COVID-19 quarter. Over 53% of the new supply in this quarter was added in the sub INR 80 lakh budget segment, while 28% new supply was added between INR 80 lakh to INR 1.5 Cr budget segment.
  • NCR added approx. 6,810 units in Q3 2020 against 6,190 units in Q1 2020 – an increase of 10%. Over 76% of the new supply was added in the sub INR 80 lakh budget segment.
  • Bengaluru added new supply of approx. 5,840 units in Q3 2020 as compared to 8,600 units in Q1 2020 – thus touching 68% of the pre-pandemic quarter.
  • Hyderabad added approx. 4,900 units in Q3 2020, a significant increase of 45% over Q1 2020. Approx. 88% new supply was added in sub INR 80 lakh price bracket.
  • Pune new launches rebounded to 54% of the pre-COVID-19 quarter with approx. 4,200 units being launched in Q3 2020.
  • Chennai added approx. 1,560 units in Q3 2020 as against 3,680 units in Q1 2020 – reaching back at 42% of the pre-pandemic quarter.
  • Kolkata added approx. 1,350 units in Q3 2020 as against 1,090 units, an increase of 24% over Q1 2020.

Q3 2020 Overall Sales Overview:

Approx. 29,520 units were sold in Q3 2020 – rebounding back to 65% of the pre-COVID-19 quarter (Q1 2020).  NCR, MMR, Bengaluru, and Pune together accounted for 84% of the sales in the quarter. Interestingly, in comparison to the preceding quarter, sales have increased by over 132% in the top cities.

  • MMR saw nearly 9,200 units sold in Q3 2020 as against 13,910 units in Q1 2020 – sales effectively come back to 66% of the pre-pandemic quarter.
  • Bengaluru recorded approx. 5,400 units sold in Q3 2020 against 8,630 units in Q1 2020 – regaining 63% of business.
  • NCR witnessed sales of 5,200 units in Q3 2020 against 8,150 units in Q1 2020 – 64% of the Q1 2020 levels.
  • Pune saw 4,850 units sold in Q3 2020 as against 7,200 units in Q1 2020 – back at 67% of pre-pandemic levels.
  • Hyderabad saw 1,650 units sold in Q3 2020 as compared to 2,680 units in Q1 2020 – sales are back at 62% of Q1 2020 levels.
  • Kolkata saw housing sales of 1,620 units in Q3 2020 and 2,440 units in Q1 2020 quarter – recovering to 66% of Q1 2020 levels
  • Chennai saw approx. 1,600 units sold in Chennai in Q3 2020 against 2,190 units in Q1 2020, rebounding to 73% of Q1 2020 levels
City-wise Housing Sales & New Launches
Cities Name  Housing Sales

in Q3 2020 (Units)

New Launches

in Q3 2020 (Units)

NCR 5,200 6,810
MMR 9,200 7,890
Bengaluru 5,400 5,840
Pune 4,850 4,180
Hyderabad 1,650 4,900
Chennai 1,600 1,560
Kolkata 1,620 1,350
Total 29,520 32,530

Source: ANAROCK Research

Overall unsold inventory till Q3 2020

Unsold inventory decreased by approx. 1% – from 6.44 lakh units in Q1 2020 to 6.36 lakh units by Q3 2020 and 3% on yearly basis – it was 6.56 lakh units in Q3 2019. On yearly basis, Bengaluru saw the maximum reduction of 3% in its unsold stock – from nearly 62,800 units in Q3 2019 to approx. 60,820 units in Q3 2020.

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