Press Release

ANAROCK Launches Strategic Channel Partner Business Vertical

Bappaditya Basu appointed as Head – CP Business; new vertical to boost sales reach by 40%

Mumbai, April 2, 2018: India’s leading real estate services firm ANAROCK Property Consultants today announced the appointment of real estate industry veteran Bappaditya Basu as Head of its Channel Partner business.

As the first of its kind in the industry, the Firm’s Channel Partner vertical will focus on forging strategic international and domestic alliances within the residential consultancy space to create India’s largest real estate services network.

Bappaditya Basu, who was formerly National Director of Retail Services at international property consultancy JLL India, has over 15 years of hands-on experience in the real estate business and has operated across India, Sri Lanka and several South Asian countries.

He will be based out of ANAROCK’s Mumbai office and lead a team of seasoned operatives who are highly trained and experienced in channel partner management.

“This is an important appointment, given ANAROCK’s unique business services model and our rapid growth plans,”