Anuj Puri, Chairman – ANAROCK Property Consultants
The festive season is considered auspicious for property purchase and Indians across many states prefer to make informed property buying decisions during this period.
To encash on the increased demand during the festive season, builders, on their part, leave no stone unturned to lure customers with freebies and discounts.
Over the last few years, mounting unsold stock across cities prompted developers to clear their stock and focus more on project completion rather than launch new ones.
Festive Season Offers
This year, launches have increased, and many builders have, in fact, been offering schemes, freebies and discounts all year long to attract home buyers.
Some of the prominent offers include cash discounts, flexi-payment plans, no registration or stamp duty fees, no EMIs till possession, free home appliances or gold coins, etc.
A lot is up for grabs and it is interesting to note the variations in festive discounts. Cash-starved developers are also coming up with some very innovative and attractive schemes.
If we analyse the trends during the year and previous festive season,