COVID-19 Sentiment Survey – Housing Now Preferred Asset Class, 59% End-users

Homeownership is now a compelling priority for millennials facing uncertain times. Out of the total voters favouring real estate, 55% are aged between 25-35 years - and 68% are end-users. In the H2 2019 edition of this survey, only 42% were in this age bracket.

Anuj Puri, Chairman – ANAROCK Property Consultants

By now, it has become quite clear that as a generation, Millennials have a very different take on home ownership than their parents and grandparents did.

This trend has been studied extensively in the West, but it has made itself quite obvious in India too. How do Millennials view home purchase differently in general, and in India in particular?