Prashant Thakur, Head – Research, ANAROCK Property Consultants

Nestled in the foothills of Aravalli – one of the oldest range of folded mountains in India – Sohna was for long a major tourist attraction due to its lakes, hot springs, temples and many places of historical importance.

Located in the southern part of Gurugram, Sohna is also popularly known as ‘South Gurugram’. In the last few decades, Gurugram’s unprecedented economic growth has led to accelerated urbanization and rapid growth in migrant population flocking the city for employment.

Over time, the fast-paced growth in key areas such as MG Road, Udyog Vihar and Cyber City has created a ripple effect and pushed developments towards the western and southern parts of the city. This led to the emergence of new areas such as Golf Course Road, Golf Course Extension Road, Southern Peripheral Road (SPR) and Sohna Road – leading right up to Sohna town.

With proximity to various business centres and industrial clusters, good overall accessibility, affordable prices and planned infrastructure upgrades, Sohna is evolving as a key real estate destination for the working population of Gurugaram and surrounding regions.

PRESS RELEASE

Anuj Puri’s ANAROCK Appoints Rahul Yadav As Chief Product & Technology Officer

Housing.com co-founder to drive the Firm’s thrust for high-tech enabled online residential brokerage

Mumbai, 3 July 2017ANAROCK Property Consultants, which prominent real estate industry stalwart Anuj Puri launched last month, today announced that it has appointed Housing.com‘s co-founder and ex-CEO Rahul Yadav as Chief Product & Technology Officer.

“This appointment is in line with ANAROCK’s highly technology-driven orientation and business model for its residential advisory services,” says Anuj Puri, Chairman – ANAROCK Property Consultants. “The online real estate business is still in its fledgling stage in India, and we are taking the lead on boosting it into maturity. So far, the real estate sector has not been able to emulate the success of ecommerce for consumer durables and services. We intend to change that, and Rahul Yadav’s experience in harnessing the consumer housing market at via technology will add the key element. The cutting-edge and highly consumer-focused technology platform and support infrastructure we will build here will bring in a complete transformation of the residential property business.”

PRESS RELEASE

Anuj Puri Launches ANAROCK Property Consultants Residential Brokerage, Fund & Investment Platform

Fund will invest INR 300 crore in, Residential projects, targets USD 500 mn by 2020

Mumbai, 26 June 2017Anuj Puri, former Chairman & Country Head of international property consultancy JLL India, today announced the launch of ANAROCK Property Consultants Pvt. Ltd., essentially rebranding JLL’s erstwhile residential brokerage business which he acquired earlier this year.

Simultaneously, Puri announced the Firm’s real estate investment and fund platform, which will invest INR 300 crore in Residential real estate projects.

“We have chosen the brand ANAROCK with the motto ‘Values Over Value’ to reflect a business model and philosophy founded on the bedrock of Trust and Reliability,” says Anuj Puri, Chairman – ANAROCK Property Consultants Pvt. Ltd. “ANAROCK is the Group Brand, which will house multiple real estate services verticals. We will provide our regular residential advisory services which charges zero brokerage from our customers. Additionally, the Firm will operate a revolutionary business model of bulk-purchasing residential apartment inventory through a proprietary investment fundANAROCK will also provide debt, equity and mezzanine funding to residential developers. And this is just the beginning.”